Wednesday, May 12, 2010

Geotunes: The Underground Project

The music industry is going through significant changes as it adapts to technological advances, and many systems are vying for the dominant position in connecting listeners and musicians. Geotunes: The Underground is a location aware mobile platform that seeks to create this connection by using geo-local information to extract listening behavior patterns. Music can be streamed to access public playlists, or users can geotag their own music from their devices. Listeners and musicians alike are encouraged to engage in their music community through games, such as battles of the bands for locations on the Underground's map. These activities promote community growth and create a new way for musicians and listeners to relate through technology.



This reflects a fundamental paradigm shift in how musicians and listeners are interacting using the computers as their medium .It makes music easier to create and share, which has caused a significant debate over whether the new technology is helping or hurting the industry. One thing everyone agrees on is that the industry has undergone a revolution. The pertinent debate becomes, what is the optimal way to connect artists and listeners using technology? The most recent addition to music connecting paradigms is Facebook's joining with Pandora to create social sharing. Here users can go to Pandora and look up what their friends are listening to.


This project is created and designed keeping in media the social media factor, Web 2.0 strength and the music listening habits and using music as an medium to bring people closer and different artists around the world to reach their fans and bring upcoming and new talented artists ahead.



To best describe the Underground experience and how it differs from what is available, we first discuss the background of ideas it is based on. From that we elaborate some of the technical details of how it works followed by research we conducted to evaluate the kind of reception it would receive. This will be done via two studies: the first a questionnaire measuring the excitement of musicians and listeners and discovering music habits of different users. The second explored the effect of our games on motivating listening habits.


It extends previous models that were either listener centric or musician centric, and creates a unified approach. It also uses the wisdom of the crowds to recommend music, allowing music to spread virally just as it does in communities. We believe we have a compelling idea, and from our questionnaires and if we get a good feedback from different artists and users we can successfully execute this project. As people pickup and listen to a track you will be able to track when and where it is listened to anywhere in the world by means of geotagging of music playlists. This gives you the opportunity to watch the popularity of your music or talent of bands and artists spread in real time. 


Please take a minute to fill out our survey and let us know what you think and help make The Underground a reality.
Click to take survey

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